Youtube chat on Cycling-as-a-Service with George from the Urban Cycling Institute!
Top thanks to George Liu (@georgeintraffic) for this broad-ranging discussion focused on my first published paper, about cycling-as-a-service in the Netherlands (published here, open-access Author Version here – pdf, diagram mentioned in the chat here).
The paper uses combines a business model (BM) and socio-technical transitions (ST) approach to analyse providers of cycling-based mobility services in the Netherlands. This is a broad category that includes leasing, tourist-focused bicycle hire, bikeshare, and the hugely successful OV-fiets system of national bicycle hire docks at rail stations. The framework that my co-authors and I adopt distinguishes between two different strategies that providers can employ to either fit into or stand out from the traditional cycling ‘regime’, in two dimensions. These dimensions are their business model or the technical design of their service, and the two strategies are properly known as ‘fit-and-conform’ or ‘stretch-and-transform’.
Under the Youtube link you will find highlights for this paper; a list of my references are in the Author Version. All comments are warmly welcome, and thanks again to George for hosting, and of course to co-authors, supervisors and TU Eindhoven profs Anna Wieczorek (profile here, @AnnaJWieczorek) and Geert Verbong! And thanks to Prof Marco te Brömmelstroet (academic profile) the Fietsprofessor (@fietsprofessor), for getting me here, always inspiring us to take academic ideas to the world and vice versa, and for comments on this article and video.George from the Urban Cycling Institute and I talk about business models, strategy and transitions for cycling-as-a-servce from boom to ban (to boom again?) in the Netherlands - Swapfiets, OV-Fiets, bikeshare and parking. Click To Tweet